About the

Raquel Lobatón®, creator of Nutrición Incluyente®, is a nutritionist with an approach based on the philosophy of Health at Every Size and Intuitive Eating that goes against fatphobia and diet culture.

When she contacted us, she was transitioning from a traditional approach to Intuitive Eating. At that time her philosophy was a disruptive concept and never heard before in Mexico and Latinamerica.

From ideas to

Year: 2018- Current

Service: Logotype, branding, custom web design with e-commerce and development, Mailchimp integration, design templates for Mailchimp newsletter, Keynote presentation template, template for social media posts, advertising for online courses.

Through branding we wanted to convey warmth, empathy, compassion, flexibility, diversity and that she is friendly. We were inspired by nature and the diversity of forms we can find in it, making an analogy with body types.